It wasn’t long ago that Shamrock Curling Club in Edmonton looked like it might close. Now, the club is thriving and has attracted a younger generation to curling. One of the people behind this revival is general manager Chris McTavish. In this episode, Chris tells us the story of how the Shamrock took a different approach to its leagues in order to earn a reputation as the “fun” club. We also learn about the new challenges the club is facing and how they are dealing with curling during the pandemic.
How do you build a country’s curling culture from scratch? Find out during our interview with Fred Randver of Estonia’s Curling Tallinn. Fred tells the history of curling in Estonia and how they were able to get a world-class facility built in Tallinn. Thanks to this facility, the country is quickly developing quality grassroots and high performance programs.
The future of curling will rely on our ability to grow the game with younger demographics. But how do we get the next generation to play the sport and watch it on TV? John Allgood, Assistant Professor and Academic Director of the Executive Masters of Sports Business at Temple University, joins us to discuss this and many more topics related to sports marketing. John made a career out of selling sports like minor league baseball, pro bull riding and soccer and now he teaches the next generation of front office staff how to do the same. Join us as we find out how an emerging sport like curling can stand out in a crowded market.
Bobby Torres from the Curling Club at Penn State joins us to discuss his recent Growth of Curling Survey. It’s a fascinating look at how real curlers feel curling clubs can improve. We talk about learn-to-curl opportunities, marketing to the next generation and the unorthodox ways his club is attracting new members. Also, Jonathan and Ryan settle-up on their bad beer bet with the Game of Stones podcast.