The future of curling will rely on our ability to grow the game with younger demographics. But how do we get the next generation to play the sport and watch it on TV? John Allgood, Assistant Professor and Academic Director of the Executive Masters of Sports Business at Temple University, joins us to discuss this and many more topics related to sports marketing. John made a career out of selling sports like minor league baseball, pro bull riding and soccer and now he teaches the next generation of front office staff how to do the same. Join us as we find out how an emerging sport like curling can stand out in a crowded market.