5 easy email marketing tips to help grow your curling club



If your curling club doesn’t have an email newsletter, it should.

This doesn’t mean that you occasionally email the members of your club to let them know that registration is open or that snow has canceled that night’s games. A good email newsletter does inform, but it also strengthens the connection between members and the club and turns your potential members into new curlers.

Social media is a great tool that allows for authentic communication between your club and the community, but email marketing is where you can turn casual followers into members. According to OptinMonster, 60% of consumers have made purchases as the result of a marketing email, compared to 12.5% on social media. In addition to this, curling clubs are already at an advantage because “hobbies” and “sports” have some of the highest open rates and click through rates across all industries.

It’s easy to start including email as part of your curling club’s marketing plan and use it to help grow your membership numbers.

Continue reading 5 easy email marketing tips to help grow your curling club


Ep39: 2019 Euro Men’s Preview with Game of Stones



It’s a crossover episode! Scott from Game of Stones joins Ryan to preview the men’s side of the draw. We break down what’s at stake in this event and go over each team in the A flight as well as a B flight that is full of very solid teams. Check out the Game of Stones podcast to hear Jonathan preview the women’s side of the draw with Sean.


Ep38: Mixing It Up



Jonathan regales us with tales from the 2019 World Mixed Curling Championships, including the thrilling finishes to the Gold and Bronze Medal games, how the Nigeria and Kosovo teams came to be and whether or not he’s now motivated to return. We also discuss the difference in the World Curling Tour between now and 20 years ago and we give Jonathan the opportunity to respond to all the mean things we said about him while he was away.


Ep37: 2019 PACC Preview with Jason Chang



Toronto curler and Hong Kong men’s skip Jason Chang joins the show to help us preview the 2019 Pacific-Asia Curling Championships. We discuss how he came to represent Hong Kong, the growth of curling in the region and sort out the favorites and sleeper picks for this year’s tournament, taking place Nov. 2-9 in Shenzhen, China.


Ep36: Retchless & Jonathan-less



We have two special guest hosts this episode: Ontario-turned-England curler Rob Retchless and English junior curler Felix Price. Rob talks changing affiliations to England, Ontario’s curling scene and prioritizing life and family over curling. You may remember Felix from our etiquette episode. He’s back to help Ryan make fun of Jonathan, preview the World Mixed Curling Championship and talk about licking rocks.


Ep35: Around the World at Curling Night in America



We take you around the curling world in interviews with Trevor Gau of Triangle Curling Club, Joël Retornaz of Team Italy and J.D. Lind of Team Japan. Find out how Triangle went from curling on hockey ice to their own dedicated facility and the get a taste of the state of the sport in Italy and Japan. Thank you to Trevor, Joël, J.D. and the folks behind the scenes at Curling Night in America, including Terry Davis, Rick Patzke and Price Atkinson for helping make this possible.


Ep34: Team USA Interviews from Curling Night in America



A spoiler-free batch of interviews from the taping of Curling Night in America in Raleigh, including USA Curling CEO Rick Patzke, Cory Christensen and Sarah Anderson of Team Sinclair and John Landsteiner of Team Shuster. Topics include gearing up for the 2019-20 season, mixing in mixed doubles to an already crowded season and the role TV plays in growing the game in America.


Curling Strategy: Offense, Defense, and Probing



by Jonathan Havercroft

In the first blog post in this series I introduced definitions of strategy and tactics and said that most teams focus on tactics and neglect strategy entirely. Today I want to expand on some basic strategy concepts by defining what I mean by offense, defense, and probing strategies.

 

In many team sports – think American football, real football (that’s soccer Ryan), baseball, basketball, and hockey – it is obvious which team is on offense and which team is on defense. The team on offense possesses the ball or puck or is at bat and is trying to score. The team on defense is trying to stop the other team from scoring. In case you are confused, the fans usually help out by chanting DE-FENSE!

 

One of the ways curling is different is possession does not dictate who is on offense and who is on defense – strategy does. It is also possible in curling for both teams to be on offense at the same time, and it is possible for both teams to be on defense at the same time. So how do we tell who is attacking in curling and who is defending?

 

A simple rule of thumb is by looking at how you respond to your opponent’s stone. Somebody once told me that there are only three things you can do to your opponent’s stone – you can eliminate it (think take-out), you can use it (think freeze or come around draw) or you can ignore it (think guard). 

 

Each of those options points to a strategic stance. If you ignore your opponent’s stone, then you are trying to generate a scoring opportunity for yourself on a different area of the ice. This is what I mean by offense

 

If you use your opponent’s stone, you are trying to counteract their shot by positioning your stone in a better spot. This is what I mean by probing

 

If you eliminate your opponent’s stone, then you are trying to stop your opponent from scoring. This is what I mean by defense.

 

I spoke last time about team plans, game plans and end plans. When a team identifies its team strategy they should decide if they are an offense-first team, a defense-first team or a probing team. 

 

An offense-first team will play more draws than hits and will be comfortable with lots of stones in play. They also need to be comfortable with giving up big ends because an offense-first strategy leads to more scoring for both sides.

 

A defense-first team will play more hits than draws and will be comfortable with few rocks in play. They also need to be patient and comfortable grinding out close games, because a defense-first approach minimizes the scoring opportunities for both teams.

 

A probing team will try to use their opponents stones to generate scoring opportunities, but they will also bail on an end quickly if the situation begins to look disadvantageous. They play opportunity curling, looking for chances to take advantage of an opponent’s mistake, but also looking to minimize the opportunities they generate for their opponent. Probing teams have to know when to switch from offense to defense, and how to recognize opportunities.

 

My advice to club-level teams – especially teams just starting out developing their team strategy – is to develop either an offensive-first or defensive- first strategy and then try to develop a probing strategy later on. There are a few reasons for this. 

 

Offense-first approaches and defense-first approaches are fairly simple to learn. At their extremes they can mean either “hit all the opponent’s stones” or “keep drawing to the button no matter what.” At the club level, both of those strategies can be devastatingly effective. I would actually encourage your team to try either of those strategies for an entire game or two and see what the results are. 

 

Once your team is comfortable playing offense and defense, then you can begin to add probing to your approach. Basic probing strategy involves attacking your opponent until a predetermined bail point in the end and then either deciding to continue to attack or changing your strategy to defense. 

 

For example, at the start of an end you could agree with your team to probe until the 5th stone of the end (when the free guard zone ends) and then assess the situation. If your team is in a favourable position (e.g. you are sitting shot rock behind a guard) then you will keep attacking, But if you are in an unfavourable position then you will switch to defense.

 

I said last time that most curling teams are all tactics and no strategy – by which I mean they focus narrowly on selecting a specific shot rather than thinking about how their shots fit into an overall plan. The advantage of deciding to be offense-first, defense-first or probing is that the strategy dictates what shots you should select. 

 

The tricky part is sticking to the plan. But I do believe that if you as a team agree to a plan before each game and before each end and stick to that plan, you will do better than if you fall back into the tactics-first approach. 

 

Do I guarantee that you will win every game? No, because at the end of the day shot execution matters the most. But if you develop a plan, then decide your shots according to that plan and then adjust the plan after each game, you will put in place a process that will make shot selection quicker, and eventually match your shot strategy with your team’s skill set.

 

Your homework is to meet with your team and decide whether you want to try an offense-first (mostly draws) or defense-first (mostly hits) approach to strategy and then use that game plan in the next game no matter what. Then discuss with you team after the game what you learned.


For arena curling clubs, draws really start 30 minutes early



By Mark Steinwachs of Music City Curling Club

 

Welcome to my inaugural post for Rocks Across the Pond. It’s interesting starting a new blog. What do you say to hook the reader from the start? What will make them want to read past the first few lines? I can tell you one thing, it’s probably not a series of questions. So, let’s get right into it shall we. 

 

For the first (of hopefully many) Rocks Across the Pond blog posts I want to take time to talk something crucial to every curling club … volunteering. Don’t roll your eyes at me, I know you’ve heard it all before. But the reason you’ve heard it, and I’m leading with it now, is because it’s critical for clubs. 

 

For those of you new to the sport (and some of you that have been around but need a reminder) I’m about to tell you something important. Curling is far more than just the time you are on the ice. I’m going to say it again for the people in the back.

 

Curling is far more than just the time you are on the ice.

 

What does that mean (And we’re back to questions. Sorry.)? I’m going to take a look at this from the perspective of an arena club. Before you can throw the first stone we need to: 

 

  • Pebble, nip, and brush the ice
  • Set the hacks
  • Get out scoreboards
  • Get the stones in place
  • Set up tables
  • Grab the club gear
  • Put up sponsor banners
  • Still get a few minutes of pre-stacking in (we curlers are social creatures)
  • Oh yeah, and if you play in a rink where the houses aren’t painted in you need to mark those out too. 

 

Ice time is at a premium and it isn’t cheap. It’s a struggle to find ice and get decent times. Every minute counts. If you are playing in a league or coming to a drop-in session it is imperative you arrive early to help set up and stay late to help tear down. This. Is. Not. Optional. You need to build this into your curling routine. Each club will have a time they start setting up, but if you don’t know 20-30 minutes is a safe bet (I’m personally a 30-minute guy). 

 

One arena club I play for has four sheets (three of which are used for our Sunday league and the fourth is a weekly Learn to Curl.). The six teams that play the early game set up. The six teams that play the late game tear down. That’s twenty-four people per! Amazing! 

 

But (we all know this never ends well) of the 24 that should be playing, probably a team or two will only have three playing that week. Then because real-life happens another four or so people will have things that stop them from being there early. From 24 we are down to 18(ish). Still, we’re good!

 

Something funny happens at this point, and I’ve never been able to figure it out. From the 18 left, there will be four to six people who are always there early (me being one of them). The rest will filter in between the time we are supposed to start setup and when we are finished. 

 

Maybe you’ve gotten there early and it didn’t seem like you were needed or you just always run a little bit late to everything (I don’t buy that, FYI) or you think there are too many people (that’s never the case). Sorry to break it to you, but nope. 

 

What I’m getting at is there is no reason (other than the aforementioned life-happens kind of stuff) not to be at the rink early to set up or stay late to tear down. 

 

There is a saying that floats around: “If you’re early, you’re on time. If you’re on time, you’re late.” If setup is 30 minutes prior to the game, guess what? That means you need to be there and ready to start setting up at that time, not walking into the rink, getting a drink, using the restroom, getting changed, etc. Doing all of that can eat up 10-15 minutes of precious ice time. 

 

After 700-something words, where are we at? (Besides learning that this guy likes asking questions). Looks like we haven’t really talked about teardown. Methinks that, and more, will be for the next post. 

 

If you’ve read this far, you know that curling is far more than showing up and throwing stones. Everyone who plays has a responsibility to the club (and yes, the sport) to take part in everything that makes the game happen. If you didn’t realize that, well, now you know. 

 

Until next time… 

 

“When hell freezes over, I’ll curl there too.” — Author unknown


Curling Strategy: What is it?



This season on Rocks Across the Pond we are going to do a regular curling strategy series. Our intended audience for this is the club curler who would like to improve their own strategy and also gain a greater appreciation of strategy for when they watch curling on TV.

 

Here I want to lay out a few basic concepts. My personal opinion is that curling strategy is often taught in one of two ways – either as a set of rules (i.e. “when you don’t have hammer put up a center guard”) or like chess strategy (if team A does this, then you should do that, then they will do this, and you will do that).

 

The problem with the rules approach is that every rule has an exception. Center guards are great, but perhaps not so great if you are leading by three in the eighth end. While curling is often called chess on ice, it is rare that stones end up exactly where a team intended. And so very detailed plans can go out the window with a strange roll or a jammed shot.

 

So instead of teaching strategy via rules or like chess, I am going to try to explain the general principles of strategy. By principles I mean the basic ideas behind curling strategy that will help you understand why you might want to call a certain shot, what the possible options are, and how you might choose between those options.

 

At its core, curling strategy is about recognizing what the options are in a given situation and then choosing the best option for your team in that context.

 

Let’s begin with a few definitions: First of all, by strategy I mean a plan to achieve an overall goal. In curling there are three levels of strategy – the team strategy, the game strategy and the end strategy.

 

The team strategy is the general approach a team will take into its games. Is a team a takeout-first team? Is it always playing to score a big end? Is the team primarily concerned with maintaining control of the scoreboard?

 

One thing that should jump out if you watch curling on TV is different teams have different styles. Teams playing any of the styles I’ve listed above are capable of succeeding at the highest level. One of the things that separates good competitive teams from average club teams is competitive teams put the time into figuring out what their preferred style of play is.

 

Lesson 1 from this post is to sit down with your team early in the season and discuss what you preferred style of play is.

 

The second level of strategy is the game plan. If a team knows what its team strategy is, then they should figure out how to modify that strategy from game to game.

 

The reasons you might modify a game strategy are numerous. The ice conditions may dictate what kinds of shots are playable. The strengths and weaknesses of your opponent may dictate that you adjust your strategy. If you are playing in a big event you may want to modify things to account for stress (either yours or your opponents). During the pre-game meeting one thing your team should discuss is how you are going to approach the game.

 

Lesson 2: Have a pre-game meeting and decide on your game plan.

 

The third level of strategy is the end plan. At a minimum, teams should have three basic end plans: a) a standard approach for when the game is close; b) an aggressive approach for when they want to try and score a big end; c) a defensive approach for when they want to try and stop the other team from scoring.

 

Teams can of course get far more sophisticated than this – modifying end plans for things like ice conditions, who has hammer, an opponent’s weakness and stage of the game – but at a minimum a team needs a plan for how to attack, how to defend, and how to probe. We will get more into these three concepts in the next post. The end plan should be discussed during a brief chat by the team between ends.

 

Lesson 3: Have a quick meeting with your team to agree on your end strategy between each end.

 

Most people think of strategy as individual shot selection. Most of the discussions on TV are about individual shots. Most time outs are called to debate individual shots. But in my book individual shot selection is about tactics. I define tactics as the individual shots a team uses in order to execute its strategy. Strategy is about the plan, tactics are about the execution.

 

I will unpack this in future posts, but for now I just want to note that most teams only think in terms of tactics. They only focus, discuss and argue about what specific shots to call in a given situation without thinking about how it relates back to the larger strategy.

 

In my experience that is the single biggest mistake that most teams make when it comes to strategy – they don’t have any plan about what they are trying to accomplish, so they choose their individual shots at random.

 

There’s a famous expression – “all tactics no strategy.” In curling this applies to the team that goes on to the ice without a team strategy, a game strategy and an end strategy. Then they end up selecting shots (tactics) at random without thinking through how all the shots fit together into a larger plan.

 

In my experience most — maybe even 90% — of club teams have no strategy. And most competitive teams set aside time to talk about their plans as a team, for a game and for each end. If you want to get serious about your strategy, the first step is to commit as a team to develop strategic plans.

–by Jonathan Havercroft